The idea, instigated by VeriFone Systems Inc., is to turn your cell phone into an electronic credit card wallet.
"A phone is a lot smarter than a card," said Doug Bergeron, VeriFone's chief executive, in an interview. "It opens the door to a rich experience at the point of sale that retailers really covet."
I'm not paranoid, but isn't this Google-backed system a little Big-Brother-creepy? (I refer to the George Orwell book and not the reality TV show.)
Here some app for for thought:
1) The VeriFone device will turn you into a walking litmus test for spending behavior. Unlike some other forms of advertising, the system would allow Google to generate ads targeted by
locales and past purchases.
2) Remember what happened with hummus purchases at Safeway? After 9/11, the government concocted a plan to chart excessive hummus purchases at Safeway -- being all terrorists love hummus.
3) Having your credit card activated by an app detaches you from spending in the same way FarmVille detaches you from reality.
4) It's easier to steal a cell phone than a credit card -- imagine the new breed of credit card criminal hierarchy that will be created; with foot soldiers doing the street level theft and hackers extracting the credit card information.
What's your opinion on cell phone credit card apps? Should we all hold out for the safe-and-secure retina scans -- promised to us in such sci-fi movies as Blade Runner?
4.Google To Let AdWords Advertisers Target Contextually By Category
Google has announced additional targeting capabilities for ads appearing on its Display Network, allowing advertisers to choose categories, rather than keywords, to trigger their ad’s appearance.
Given AdWords’ genesis as a search-oriented advertising system, keywords have always been the main mechanism for targeting ads, though additional refinements and options have long been available. Now, Google seems to be acknowledging that there are other good ways of contextually, especially for advertisers looking for awareness, rather than for immediate sales.
The new targeting capabilities will give advertisers the ability to select 1,750 topics and sub-topics that are mapped to the pages upon which Display Network ads appear. Google says its system looks at all the words on a page to determine the topic of the page, rather than being reliant on particular keywords. Advertisers can also exclude topics or sub-topics to refine targeting.
"A phone is a lot smarter than a card," said Doug Bergeron, VeriFone's chief executive, in an interview. "It opens the door to a rich experience at the point of sale that retailers really covet."
I'm not paranoid, but isn't this Google-backed system a little Big-Brother-creepy? (I refer to the George Orwell book and not the reality TV show.)
Here some app for for thought:
1) The VeriFone device will turn you into a walking litmus test for spending behavior. Unlike some other forms of advertising, the system would allow Google to generate ads targeted by
locales and past purchases.
2) Remember what happened with hummus purchases at Safeway? After 9/11, the government concocted a plan to chart excessive hummus purchases at Safeway -- being all terrorists love hummus.
3) Having your credit card activated by an app detaches you from spending in the same way FarmVille detaches you from reality.
4) It's easier to steal a cell phone than a credit card -- imagine the new breed of credit card criminal hierarchy that will be created; with foot soldiers doing the street level theft and hackers extracting the credit card information.
What's your opinion on cell phone credit card apps? Should we all hold out for the safe-and-secure retina scans -- promised to us in such sci-fi movies as Blade Runner?
4.Google To Let AdWords Advertisers Target Contextually By Category
Google has announced additional targeting capabilities for ads appearing on its Display Network, allowing advertisers to choose categories, rather than keywords, to trigger their ad’s appearance.
Given AdWords’ genesis as a search-oriented advertising system, keywords have always been the main mechanism for targeting ads, though additional refinements and options have long been available. Now, Google seems to be acknowledging that there are other good ways of contextually, especially for advertisers looking for awareness, rather than for immediate sales.
The new targeting capabilities will give advertisers the ability to select 1,750 topics and sub-topics that are mapped to the pages upon which Display Network ads appear. Google says its system looks at all the words on a page to determine the topic of the page, rather than being reliant on particular keywords. Advertisers can also exclude topics or sub-topics to refine targeting.
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